As part of its Corporate Social Responsibility to improve its consumer connection and support socially relevant causes, the Board and Management of the KGL Group responded to a call on Corporate Ghana by President Nana Addo Dankwa Akufo-Addo to lend support to the country’s sports development.
The sponsorship package from the KGL Group forms part of a larger effort led by Government geared towards raising over $25million in financial support across the Ministry of Youth and Sports, Ghana Football Association (GFA) and Corporate bodies, towards sports development.
A statement signed by the Public Relations Unit of the KGL Group’s and copied to the Ghana News Agency said the Group’s contribution was proposed along with commitments from other corporate bodies including; Coca Cola Bottling Company, Akosombo Textiles, Toyota Ghana, Ghana COCOBOD, Universal Motors, Zondac Technologies Ghana, MacDan Group among others at a recent breakfast meeting held with President Akufo-Addo.
The statement said the funds supported by the KGL Group and other corporate institutions would be focused on supporting the Ministry of Youth and Sports, and GFA’s efforts at preparing the National Football Team (Ghana Black Stars) to partake in the upcoming African Cup of Nations (AFCON) and the 2022 Federation International Football Association (FIFA) World Cup Campaigns.
It said KGL Technology Limited, an operational arm of the KGL Group, was a full-fledged digital services provider operating *959# online lottery under the mandate of the National Lottery Authority (NLA) as its legally licensed online lotto marketing company.
The statement said KGL Technology Limited was at the forefront in helping the Government to implement the digitalization programme at the NLA to generate revenue for national development.
According to the Board Chairman of the KGL Group, “KGL’s social accountability goes beyond just giving back to society or charity, but encompasses the complete integration of KGL’s business divisions to check the impact of our operations across all aspects of society, including; economic, social, and environmental,” it added.
The statement reiterated the KGL Group’s commitment to the corporate call by the Government and urged other stakeholders to join hands in collectively supporting the Ministry of Youth and Sports, and the GFA’ s efforts to support the national team preparations towards the tournaments.